Hi, I’m Jen

I was born and raised in St. Charles, Illinois, and after a few years here and there, I’m happy to be back! I am the sole owner (and usually sole operator) of The Local Petaler, which is nearing its fifth birthday!

Floral design wasn’t always my intended career. Actually, I have a background in fine art, film/tv production, and comedy writing... so it totally makes sense that I started a floral design business, right?!​

Turns out it's a perfect marriage (intentional pun) of my artistic skills and business sense! The jokes are just bonus.

THE LOCAL PETALER’S BEGINNING

The Story Goes...

My grandparents, Pat and Bill (or as they called each other, Patsy and Willie) were together for 70 years! And in my opinion, perfectly complimented one another.

Unfortunately, my grandma fought a long battle with congestive heart failure, which ultimately led to kidney failure... On her death bed, my dad, her former son-in-law, came over to say his goodbyes, and jokingly said, “Well I would have brought you flowers, but I know you hate them.” To which my dear, sweet grandmother said, “Oh, I don’t hate flowers! Just no one has ever brought me any.”

Long story short, The Local Petaler was born. And though it’s in large part to pay homage to my grandmother (and make up for all of the lost flowers), it wouldn’t be right without including my grandfather too. (I highly suspect he’s the one that spread the “Pat hates flowers rumor,” so that he didn’t have to bring her flowers all the time. Also I think my grandma was aware and went along with it... probably because he had allergies and she didn’t want him to be sick... ugh, love.) They weren’t complete without each other. So it wasn’t surprising that not long after my grandma passed, my grandfather did as well. Such is life.

I’d like to think I put a little bit of both of them into making my business whole. I even tried to represent them in my logo: a daisy for Grandma; sweet, simple and classically beautiful, full of joy and effort and energy. And a thistle for Grandpa; charming and unique, reliable, and a bit prickly... er, I mean... with a bit of an edge...

 
 
Patsy and Willie

Patsy and Willie

 

MEET MY MOM, PAM


My mom is the best. She is funny, kind, and generous, incredibly supportive and loving. I definitely couldn’t do what I do without her. Sure she’s accident prone, breaks the rules at every venue, and ignores GPS routes 90% of the time, but she’s always there. And I can’t express how much I love and appreciate her always.

Pam is my first call when I need assistance at a large event, follow along on Instagram to see some of the hilarious stories about my Mom!

 
Owen

THE LOCAL PETALER SHOP DOG

OWEN

 
 

THE LOCAL PETALER STUDIO located in St. Charles, Illinois

 

WEDDING & EVENT FLORALS sarcasm included

We work with venues throughout the Chicagoland area (and sometimes beyond!) to create jaw-dropping florals for your wedding or special event.

 

AS SEEN IN

HAPPY TEARS

“I quite literally cried happy tears multiple times when I saw my floral arrangements. It’s unfair to say that Jen nailed it, because she far exceeded that. I’m SO thrilled to have found her, she absolutely made our wedding. Such a hidden gem with such incredible talent. I will, without hesitation, refer her to anyone looking for a florist — Jen will make your floral dreams come true.”

-Victoria | View Wedding Feature